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Rewarding the face and voice of your company
Automation, artificial intelligence, big data, advanced analytics, social selling, and shifting buyer behaviors are creating exciting opportunities in sales, marketing, and communications teams. With tight competition for key talent, you have to make sure that your compensation strategy allows you to attract and motivate the employees with the skills you need.
The Sales, Marketing & Communications Survey portion of the US MBD: Mercer Benchmark Database provides data from more than 2,900 organizations, representing more than 1,000 positions across industries and career streams. You'll also find marketing and sales compensation survey data on short-term and long-term incentive eligibility and amounts/grants.
Analyze the data by industry, geography, and more for the following job families:
- Communication & Corporate Affairs
- Creative & Design
- Data Analytics/Warehousing & Business Intelligence
- Sales, Marketing, & Product Management
1,139
Positions published
2,964
Organizations
1,044,712
Observations
Position Families
- Communications & Corporate Affairs
- Customer Service & Contact Center Operations
- General Management
- Outsourcing & Global Capability Centers
- Creative & Design
- Data Analytics/Warehousing, & Business Intelligence
- Media
- Sales, Marketing & Product Management
Position Sub-families
- Account & Client Management
- Advertising Creative, Design & Production
- Communications & Corporate Affairs Generalists
- Contact Center Operations & Training
- Corporate Affairs
- Customer Service
- Data Analytics & Business Intelligence (BI)
- Internet/E-Commerce (Outsourcing & Global Capability Centers)
- Marketing Generalists
- Media/Communications Creative & Design
- Product Marketing & Management
- Sales Operations/Administration
- Sales, Marketing & Product Management Leadership
- Advertising & Marketing Communications
- Business Strategy & Planning
- Communications & Corporate Affairs Leadership
- Content Development (Outsourcing & Global Capability Centers)
- Customer Relationship Management, Issue Resolution & Account Activation
- Customer Service & Contact Center Operations Leadership
- Field Sales & Account Management
- Market Research & Analysis
- Media Advertising Operations
- Product Creative/Industrial Design
- Sales & Marketing
- Sales Training
More details
Current release: August 2024
Next release: August 2025
Item type: Mercer WIN®, digital platform
Type explanation: Survey results are delivered in Mercer WIN®, an online platform allowing you to refine, compare and customize your data.
* Your order includes access for 3 users to Mercer WIN®. Additional users can be purchased for $200 each.
Note: Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates.
- Base Pay
- Long-term Incentive Eligibility and Grants
- Short-term Incentive Eligibility and Amounts
- Years in Position
- Geographic Responsibility
- Organization Data
- Years in Organization
Industry
- Banking/Financial Services
- Consumer Goods
- High Tech
- Life Sciences
- Mining & Metals
- Other Non-Manufacturing
- Services (Non-Financial)
- Chemicals
- Energy
- Insurance/Reinsurance
- Logistics
- Other Manufacturing
- Retail & Wholesale
- Transportation Equipment
Organization size
- Assets
- Net Revenue
- Number of Employees
- Gross Premiums
- Net Sales Revenue
- Operating Expenses/Budget
Career stream
- Executives
- Professional
- Management
- Para-Professional
Geographic area
- Metropolitan
- Regional
- National